Authenticity
Hennessy is proud of its long history. Its Irish founder, Richard Hennessy, was so charmed by the region that he established a trading firm in the town of Cognac in 1765. Under his son, James, the company expanded rapidly and took the name it still has today: Jas Hennessy & Co. Eight generations of Hennessy have run this outstanding company, travelling the world and building the brand's universal reputation.
Spirit of conquest
Hennessy has always had an international outlook. At the start it shipped cognacs to its natural markets in Ireland and Great Britain. London was the heart of the brand's sales strategy for nearly two centuries. The British capital was a springbroad for shipments to distant markets such as Australia and America and, particularly from 1794 onwards, New York.
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Hennessy's directors were the first to explore the Asian markets and esstablished a storng foothold there, especially in Japan, from 1868. South America, the Middle East, South-East Asia and Indochina were later added to what became one of the worl's biggest distribution networks. An ability to adapt and take inspiration from the local cultura and traditions are assets in the drive to conquer new markets. 1930 Birth of the advertising slogan 'the world's largest stock of eaux-de-vie' .
Innovation & Creativity
In the last quarter of the nineteenth century, a widespread outbreak of phylloxera threatened Hennessy's future. Yet 15 years were enough to show just how adaptable the firm could be.
Hennessy quickly set about regenerating its vineyard and marketing the older eaux-de-vie. In an innovative spirit, the company began bottling on a large scale, thus participating in the industrialisation of the cognac business, and designed its own labels to personalise the brand.
Luxury
At the close of the nineteenth century, Hennessy was the firs cognac brand to relise that advertising would be crucial. The brand's name flashed around the world. After winning over royalty and well-known names, who became ambassadors for the brand, Hennessy linked its image whit prestigious places or special events. It established a strong reputation as a top-quality, luxury product.
In 1971, the company went into partnership whit Moet &Chandon, and the Moet-Hennessy group became one of the world's major wine and spirits groups. In 1987, an alliance with Loius Vuitton gave rise to LVMH Moet-Hennessy-Louis Vuitton, the worls's top luxury and prestige group, in which Hennessy naturally has its place.
2001 Hennessy breaks the record of 35 million bottles sold worldwide.
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