Beyond wine

Wine is a beverage obtained from the pressed juice of vitis vinifera grape bunches, via alcoholic fermentation. The first half of the concept is at least as fundamental as the second. Alcohol is one of the most important components of wine: a sustaining force without which there is no ageing, balance and fire. Wine is an uplifting, clean drink that has historically been used mostly to quench thirst, as a cleanser, a safer alternative to water. And we owe so much to wine, which has inspired us for 31 years to continue drinking and recommending it in its original form. Thus, ‘non-alcoholic wine’ as a concept will not enter our vocabulary.