One of the most important momentum of the acts, successes of Piper-Heidsieck is extravagancy. The champagne house established by Florens-Louis Heidsieck does not have its own fields but its champagnes are stars in every more important media event from the European Film Awards in Cannes to the Oscar Annual Academy Awards. Marilyn Monroe never travelled without its champagnes, Jean-Paul Gaultier planned extravagant look to its bottles. In a word the glitter is really a natural substance for Piper-Heidsieck champagnes.