Prior is not just a name, but a direction. The founder, Giuliano Bortolomiol, was among the first to produce Brut-category prosecco in the 1960s – creating a new style that continues to shape the region’s identity to this day. The goal remains the same: a drier, purer wine that more precisely reflects the character of the grape and the terroir. Prior is the winery’s flagship prosecco. Green apple, citrus fruit and white flowers on the nose. The palate is vibrant and nuanced, with fine, subtle bubbles. A fresh, straightforward, well-balanced wine which, thanks to its dry style, not only refreshes but also pairs beautifully with seafood dishes. A prosecco of greater substance.